Engaging Mobile Users via Responsive Web Design

Aug 23, 2014 articles, responsive design

When a user first visits your website, they should feel like they’re visiting your home. It should be tidy, organized, and easily accessible for them. First impressions are crucial, and a poor experience will leave a bad taste in a user’s mouth, decreasing the chance of them returning to your site again. That’s why it’s imperative that you implement responsive web design practices when creating your website to accommodate the mobile users.

Responsive web design is critical for this mobile age. Mobile browsing comprises a significant portion of web traffic, and it’s crucial that you take advantage of this market. Surfing the web on a phone can be frustrating. The text is too small, the images too big, it’s just a headache. That’s why your website design needs to be flexible and responsive. Keep content fluid. A website should look just as good on a wide screen computer as it does on the narrow screen of a smartphone. Not only does it need to look nice, it needs to be accessible on different devices. A user shouldn’t have trouble navigating your website with their fingers rather than a mouse. Maintain a simple tidy design will achieve the best of both worlds, enabling users to engage in your content on a variety of platforms, whether it be their phone, tablet, laptop, you name it.

Content needs to be delivered fast. Most users aren’t interested in scouring through pages and pages looking for information. Now some web design companies out there just scale images in the CSS when it comes to mobile. This isn’t saving any bandwidth or download size for the mobile users. There are plenty of techniques and third party scripts out there that will actual serve up a smaller images based on the device, speeding up the load time for the mobile experience. If you find the right web design company they will do it right! Because load time is a bigger issue on the phone than it is on the desktop. There’s millions of sites on the web, and if users can’t find what they’re looking for on your website, they’ll surely find it elsewhere. That’s why you need to increase your competitive edge with responsive web design.  Keeping your site fast and accessible will give you a competitive edge when it comes to user satisfaction, and will minimize your bounce rate and increase how long users stay on your site. Keep your site clean and eliminate any clutter that would detract from a user’s experience. Make your content the focus of your site and don’t bombard users with annoying ads and pop-ups. That will only scare them away.

Implementing clean design practices will not only make your website more aesthetically pleasing, but will keep users satisfied and returning for more. Using the principles of responsive web design, you can make your website engaging, interactive, and accessible without sacrificing at the expense of your users.