So everyone knows that the internet shops like their white backgrounds. But is shooting jewelry on white really the way to go? I will admit done right shooting products on white create a clean look. Now with gold, white might not be a bad thing to shoot on. But with silver, well it gives off a really flat look. Why? Because silver reflects, so you lose edges and contrast.
A simple example of why you might not want to shoot on white for your ecommerce website.
Jewelry Shot on White
Now lets take a look at the same Jewelry piece shot on black.
Now doesn’t the jewelry photograph shot on black look alot better than the jewelry photographed on white?
I think so! And if you want to know the visual reason why it looks better it can be summed up with one word, chiaroscuro. Chiaroscuro is an art technique to create visual interest by creating a light on dark pattern. Giving visual contrast and visual guidance through out the image or painting.