I recently came across a very cool photography website that has tons of cool videos on a variety of photography subjects and shoots. This video shows the creative process of developing an idea and taking it to the studio for execution. There are alot of people who think that the creative process is fast, and straight forward, but coming up with something creative takes planning and time. Not to mention a little bit of experimentation. It’s not all cut and dry folks.
http://fstoppers.com/fstoppers-original-the-wakeboard-studio-shoot